Pureology Hydrate Shampoo

The Creamy, Sulfate-Free Thirst Quencher for Colored Hair

Give your color-treated hair the drink of water it craves with Pureology Hydrate Shampoo, the #1 professional color care shampoo in the U.S. This luxurious, concentrated formula revolutionized the industry by proving that a shampoo can be gentle and sulfate-free while still producing a rich, thick lather that cleanses without stripping away natural oils or vibrancy.

The formula is a masterpiece of hydration and protection. It features the exclusive AntiFade Complex® to ensure your salon color stays fresh and vibrant for longer. Infused with Jojoba for deep moisture, Green Tea for scalp health, and Sage to stimulate the follicles, it leaves hair touchably soft. The experience is elevated by a signature aromatherapy blend of Lavender, Bergamot, and Patchouli that relaxes the senses with every wash.

Use it for: deeply hydrating dry or medium-to-thick hair, protecting color vibrancy, soothing the scalp, and a spa-like shower experience.